Alfiansyah Clark - TP075566 Figure 1 : Effectuation Image (Hillabush, 2019) Can effectuation also be used in companies? Or is it useful only for entrepreneurship? To start off, what is effectuation? Effectuation is way of thinking and decision-making used by entrepreneurs. It focuses on creating opportunities and solving problems by using the resources that are available to you, as opposed to making predictions and planning for the future. The mindset is “The future is unpredictable” so instead of trying to plan for the future, you instead focus on what is available to you at the current moment. (Mortensen, 2021) Effectuation is a versatile mindset that can also be applied to companies. Scenarios where there is high levels of uncertainty or the future is unknowable is common, or there are simply too many variables to account for the predictive rationality approach does not work. (Dargham, 2021) In corporations effectual thinking can be effective in the deve...
Alfiansyah Max Bannatyne Clark - TP075566 & Abdulhadi Muhammad - TP077039 What is GrabFood? Figure 1: Grab Food Logo (Ahmad, 2020) Grab Holdings Inc. is a technology company based in Singapore which operates numerous subsidiaries including Grab transport, GrabFood, GrabMart, GrabExpress, GrabPay, GrabInsure, GrabRewards and GrabGifts. (Azhar, 2020) They originally started off as a taxi hailing service in Malaysia with them now expanding to various different southeast Asian countries and the various subsidiaries which are mentioned above. (Grab, 2021) . GrabFood is a food delivery service offered as a service in a mobile app known as Grab. It is southeast Asia’s most used delivery service, connecting hungry customers to local restaurants and eateries for freshly made food. (Zhang, 2020) This raises the question however, why is Grabfood so big? Here are a few reasons. Variety : it connects users with local restaurants and eateries. From Arabic to Italian, Chi...
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