How To Generate More Good Ideas

Alfiansyah Clark - TP075566

Figure 1: Good Ideas Picture (Eifler, 2017)

In the ever-changing world of entrepreneurship, ideas serve as the foundation for innovation. They are the sparks that ignite the flame, the seeds from which ventures sprout from. In order for an idea to be good, it needs to have a variety of factors such as executability, uniqueness, market fit etc. (Amin, 2019)

From my perspective, ideas all stem from asking questions. Questions are a sort of starting line in the creation of an idea. “How can we market our new earphones at the Olympics for the least amount of money?” is a likely example of a question posed by beats by Dre marketers which lead to the controversial yet effective marketing campaign during the London 2012 Olympics where they provided free headphones to all athletes despite the Olympic games already having exclusive deals with other brands. (Billboard Staff, 2012).  A good question allows for information and goals to be broken down into a checklist of objectives. In the previous example, it breaks down the overall objective of “How can we promote our headphones” into 3 objectives: 1) Market headphones, 2) Market at the Olympics, 3) For the least amount of money.

Good ideas do not often tend to arise spontaneously, instead requiring time to gestate and refine over time. “The Slow Hunch” describes this idea where different fragments and instructions of an idea linger at the back of one’s minds for a long time before sprouting into a good idea. (Jesuis, 2019)  Pondering, reflecting and connecting with others to share ideas allows for the various different elements of the challenge to be approached and tackled in a variety of ways where jigsaw pieces move around in one’s head until a decent idea is formed.

References

Amin, H. (25 June, 2019). Idea Generation: Where Do Good Ideas Come From? Retrieved 15 April, 2024, from HyperContext: https://hypercontext.com/blog/management-skills/where-do-good-ideas-come-from

Billboard Staff. (2012 July, 2012). Beats by Dre Causes Marketing Controversy at Olympics With Free Headphones for Athletes. Retrieved 15 April, 2024, from billboard: https://www.billboard.com/music/music-news/beats-by-dre-causes-marketing-controversy-at-olympics-with-free-1084395/

Eifler, N. (24 September, 2017). A lot of ideas or good ideas? What is better? Retrieved 15 April, 2024, from Consulting House: https://consulting-house.eu/language/en/a-lot-of-ideas-or-good-ideas-2/

Jesuis, K. (2 May, 2019). Where good ideas come from Steven Johnson. Retrieved 15 April, 2024, from ResearchGate: https://www.researchgate.net/publication/332810816_Where_good_ideas_come_from_Steven_Johnson

 Badr Abduldaim - TP074644

(Mattsson)

Where do good ideas come from? Well, it depends on what you consider good, sometimes people would come up with amazing ideas, but you find them boring or not interesting enough. That’s why the answer to the question will be it depends on when and where you got the idea, typically new daring or bold ideas usually considered good ideas where people could get hyped to try them. Trying new things is always exciting and thrilling. To get new ideas continuously you need to think a lot or daydream in my point of view.

common ideas. Others have counted an idea as being rare when it is produced by only one or two groups. (Dennis, 1997)

We define a creative idea as a quality idea that is also novel. That is, it applies to the problem, is an effective and implementable solution, and is also novel (MacCrimmon and Wagner, 1994).

We define a novel idea as one that is rare, unusual, or uncommon (Connolly, Routhieaux, and Schneider, 1993). The most novel idea, then, is an idea that is totally unique; conversely, the least novel idea is the most common one (MacCrimmon and Wagner, 1994).

 

References:

 

Dean, Douglas L. and Hender, Jill and Rodgers, Tom and Santanen, Eric, Identifying Good Ideas: Constructs and Scales for Idea Evaluation (2006). Journal of Association for Information Systems, Vol. 7, No. 10, pp. 646-699, 2006, Available at SSRN: https://ssrn.com/abstract=1413393

Abdirahman Warsame - TP077730

Figure 1: How to generate good ideas

Most of the time, coming up with ideas stems from assessing the current situation and devising solutions.

Good or great ideas do not always come to mind. Even if you evaluate the situation and look for solutions, bad ideas can emerge. When discussing idea generation, people frequently overlook the effort and skill required to weed out the bad ideas and identify the ones worth pursuing. (Cooper, 2014)

Great ideas don't just happen by themselves. You need a way to stimulate your brain to think in new and creative ways. Set aside time for specific sessions that will stimulate your brain into thinking differently. Participate in activities that test your assumptions and expand your imagination. Investigate various perspectives to find hidden opportunities and novel solutions.

To maximise your creative potential, try out different brainstorming techniques. Create an environment that fosters curiosity and promotes innovative thinking. (Daum, 2013)

To determine the greatness of an idea, put it to the test and assess its viability. Experimentation and feedback are crucial; observe how your idea performs in real-world scenarios, and refine it based on results. Embrace both success and failure as valuable learning opportunities on the path to innovation and improvement. (Fischer, 2023)

 

References

Cooper, B. (23 October, 2014). Finding good ideas. Retrieved from zapier: https://zapier.com/blog/find-good-ideas/

Daum, K. (19 August, 2013). Ways to generate great ideas. Retrieved from inc: https://www.inc.com/kevin-daum/7-ways-to-generate-great-ideas.html

Fischer, B. (29 August, 2023). How to generate ideas. Retrieved from elmhurst: https://www.elmhurst.edu/blog/how-to-generate-ideas/