GrabFood

Alfiansyah Max Bannatyne Clark - TP075566 

& Abdulhadi Muhammad - TP077039

What is GrabFood?

Figure 1: Grab Food Logo (Ahmad, 2020)

Grab Holdings Inc. is a technology company based in Singapore which operates numerous subsidiaries including Grab transport, GrabFood, GrabMart, GrabExpress, GrabPay, GrabInsure, GrabRewards and GrabGifts. (Azhar, 2020) They originally started off as a taxi hailing service in Malaysia with them now expanding to various different southeast Asian countries and the various subsidiaries which are mentioned above. (Grab, 2021).

GrabFood is a food delivery service offered as a service in a mobile app known as Grab. It is southeast Asia’s most used delivery service, connecting hungry customers to local restaurants and eateries for freshly made food. (Zhang, 2020) This raises the question however, why is Grabfood so big? Here are a few reasons.

• Variety: it connects users with local restaurants and eateries. From Arabic to Italian, Chinese to Malay, the options span a wide range of cuisines.
• Inclusive Standards: GrabFood collaborates with any food place that meets its quality standards. This inclusivity ensures a diverse menu for users. (Chen, 2024)
• Price Range: It offers a wide price range in terms of food, catering to as many people as possible being able to choose from affordable to upscale options.

GrabFood creates an ecosystem with their being 3 key stakeholders (excluding grab):

1. Customers

• At the center of GrabFood are the hungry customers. Whether its a student, a businessman, or a family it offers a quick and convenient service for food to be delivered straight to them, having to pay an extra fee for take out and delivery charges.

2. Eateries and Restaurants

• They collaborate with a vast network of eateries and restaurants. These establishments benefit from increased visibility, access to a broader customer base, and streamlined delivery services.
• Unlike some food delivery platforms that focus only on high-end restaurants, GrabFood want variety. It partners with street vendors, small cafes, and family-owned eateries, ensuring that everyone has a chance to thrive. (Blakrishnan, 2021)

3. Delivery Drivers

• Delivery drivers play a crucial role in the ecosystem. They are the connection point between hungry customers and their meals.
• Many drivers appreciate the flexibility that GrabFood offers. They can choose their working hours, balancing other commitments while earning an income. (Zhang, 2020)

GrabFood creates a win-win-win situation. Customers get their meals, eateries gain exposure, and drivers earn a living. It’s an ecosystem where everyone benefits. Money flows within this ecosystem. Customers pay for food, which supports eateries and sustains drivers. It’s a cycle of economic empowerment. (Blakrishnan, 2021)

References

Ahmad, L. (7 March, 2020). Logo Grab Food Format PNG. Retrieved from L Aluahmad.com: https://www.laluahmad.com/2020/03/logo-grab-food.html

Azhar, K. (11 January, 2020). Stories Of The Year: Malaysia should learn from missing out on Grab. Retrieved from The Edge Malaysia: https://theedgemalaysia.com/article/stories-year-malaysia-should-learn-missing-out-grab

Blakrishnan, R. (21 April, 2021). How GrabFood is harnessing technology to overcome the challenge of food delivery in Southeast Asia. Retrieved from Deal Street Asia: https://www.dealstreetasia.com/partner-content/how-grabfood-is-overcoming-the-challenge-of-food-delivery-in-southeast-asia

Chen, D. (12 May, 2024). Application Process and Requirements for GrabFood Merchant. Retrieved from PesoMatters: https://pesomatters.com/grabfood-merchant-application/

Grab. (2021). Where We Are. Retrieved from Grab: https://www.grab.com/my/locations/

Zhang, W. (19 March, 2020). A closer look at Grab’s efforts to serve up the ideal food delivery ecosystem. Retrieved from Tech Asia: https://www.techinasia.com/closer-grabs-efforts-serve-ideal-food-delivery-ecosystem

Ahmed Jinan Ali- TP075798

What if?

What if GrabFood were introduced to Maldives?

The local economy and dining culture may be greatly impacted by the arrival of GrabFood or other such meal delivery services in the Maldives. Academic sources indicate that the introduction of these services frequently results in a growth in the market and an improvement in customer convenience. For example, Collison (2020) discovered that incremental revenue from online meal delivery services ranges from 30 to 50 percent, indicating that these services have the potential to boost overall restaurant sales. Furthermore, the global food delivery market has tripled in size since 2017 due to its fast growth (Hirschberg, 2020). 

Given the tourist-driven economy of the Maldives, GrabFood's arrival may improve visitors' eating experiences by providing a greater selection of meal alternatives that can be delivered right to their destinations. Due to their enhanced ability to reach clients beyond their immediate geographic zone, local eateries may see a rise in revenue as a result. Furthermore, it can lead to job openings for delivery staff and boost the community's economy as a result of higher food-related spending.

It's crucial to remember that, even though meal delivery services can have a good impact, they could also present difficulties for established restaurants and raise competitiveness in the regional food market. The degree to which the service is successfully incorporated into the Maldives' current economic and cultural landscape will determine its long-term implications.

References: 

Collison, J. (2020). The impact of online food delivery services on restaurant sales. Department of Economics, Stanford University.

Wrulich, M., Hirschberg, C., Rajko, A., & Schumacher, T. (2020). The changing market for food delivery.

Seghezzi, A., & Mangiaracina, R. (2021). On-demand food delivery: investigating the economic performances. International journal of retail & distribution management, 49(4), 531-549.

Abdirahman Warsame - TP077730

What Wow

Grabfood is a fast and convenient delivery service which deliver various types of food and beverages from restaurants to million of customers across Malaysia. A few taps will deliver your cravings to your doorstep.

There are many great things about GrabFood, here are a few things that’s great about it:

On grabfood you can place multiple orders at the same time, you don’t have to wait for your order to be delivered to place a new order. You can place up to 4 concurrent orders and they can be from the same or different restaurants. Also, they can be to the same or different address. (Tindall, 2018)

On grabfood you can order food 24/7 which is a great thing especially at night when you are hungry. Many night owls have said that grabfood is a lifesaver since many food delivery firms stop delivering after 10pm. (Tindall, 2018)

Grabfood has a great delivery time which is short and convenient for a low delivery cost. This is very useful for people in a rush or on a budget. (Tindall, 2018)

These features make Grabfood great to use and to order from. 

References:

Tindall, M. (2 September, 2018). GrabFood - Food Delivery. Retrieved from Theyumlist: https://www.theyumlist.net/2018/09/grabfood-food-delivery-kl.html

Badr Abduldaim - TP074644

What Works?

what works in Food-Grab functionalities, options, and tweaks:

Firstly, it provides you with three options as you click on the Grab-Food icon which are (Delivery, Dine Out, Pickup), each option serves a specific need. What really works impressively in Food-Grab is the fast delivery and customized delivery option. Secondly, you can choose whether to have a contactless delivery or hand to hand delivery. Moreover, you can give instructions to the delivery man incase your apartment has different procedures.

Figure 2: GrabFood Interface

As the figure above shows you can quickly access the delivery address icon on the top and just beneath it is the research bar if you have a restaurant in mind. Option icons just below the search bar in case you want to change your mind. It has a list of various restaurants and markets, as well as the quick delivery option if you want to quickly get some nearby restaurants to get your food ASAP.