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A problem in their neighbourhood and find a creative solution for it.

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  Figure 1 : Gamified Plastic Recycling ( Ellen Smith  — March 19, 2024 )  Gamified Plastic Bottle/Container Return Scheme Gamified plastic bottle and container return schemes leverage game-like elements to encourage people to return and recycle plastic waste. These schemes aim to boost participation rates in recycling programs by making the process engaging and rewarding. Here's an overview of how these schemes work and their potential benefits: Key Components of a Gamified Return Scheme 1.      Rewards and Points: Points System: Participants earn points for each plastic bottle or container they return. Points can be accumulated and redeemed for rewards such as discounts, vouchers, or other incentives. Leaderboards: Users can see how they rank compared to others, fostering a sense of competition and achievement. Badges and Achievements: Milestones such as "First 100 Bottles Returned" or "Monthly Recy...

Amazon Opportunities & Challenges

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 Discuss the challenges and opportunities for Amazon Alfiansyah Max Bannatyne Clark - TP075566    &  Abdulhadi Muhammad - TP077039 Figure 1 : Amazon Packaging  (McCormick, 2014) Amazon is a massive e-commerce giant that has revolutionized how people shop in the 21 st century, providing a great level of convenience, however with this, amazon has faced many environmental challenges. Plastic Pollution is a major issue in the world with many plastics being toxic and non-biodegradable. Amazon uses plastic extensively in packaging in order to protect items being transported. In 2021, according to Oceana, amazon generated 456 million pounds of plastic packaging waste, with them highlighting that plastic packaging and waste generated by Amazons packaging being most likely destined for the sea or landfills as opposed to recycling plants.  (Baxter, 2020) . There are two key factors that are under Amazon’s control. -       ...

GrabFood

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Alfiansyah Max Bannatyne Clark - TP075566   &  Abdulhadi Muhammad - TP077039 What is GrabFood? Figure 1: Grab Food Logo  (Ahmad, 2020) Grab Holdings Inc. is a technology company based in Singapore which operates numerous subsidiaries including Grab transport, GrabFood, GrabMart, GrabExpress, GrabPay, GrabInsure, GrabRewards and GrabGifts. (Azhar, 2020) They originally started off as a taxi hailing service in Malaysia with them now expanding to various different southeast Asian countries and the various subsidiaries which are mentioned above. (Grab, 2021) . GrabFood is a food delivery service offered as a service in a mobile app known as Grab. It is southeast Asia’s most used delivery service, connecting hungry customers to local restaurants and eateries for freshly made food. (Zhang, 2020) This raises the question however, why is Grabfood so big? Here are a few reasons. Variety : it connects users with local restaurants and eateries. From Arabic to Italian, Chi...

Wicked Problems

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Address the types of wicked problems that people who live in modern cities experience Urban Poverty

Mindsets

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Why is culture important?  Do you think Facebook overpaid for WhatsApp? Why?  What are some of the problems bringing in new investors?   Badr Abduldaim - TP074644 &  Abdulhadi Muhammad - TP077039 figure 2 :Pinterest  ( Emily Eyster) Why is Culture Important? To start of, what is culture?  Culture is the way of living and how people interact with each other in a particular region. It’s the definition of how people celebrate events, shop, eat and even how they sleep, to be specific it is the way that traditions affect their lives. Culture serves as the essence of a thriving community, manifesting in various forms such as storytelling, commemoration of history, entertainment, and envisioning what lies ahead. Through our creative endeavors, we shape our identities and gain insight into diverse perspectives. Ontarians engage with culture in numerous roles, including as spectators, practitioners, enthusiasts, contributors, and supporters  (WolfBrown, 201...

Effectuation

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  Alfiansyah Clark - TP075566 Figure 1 : Effectuation Image  (Hillabush, 2019) Can effectuation also be used in companies? Or is it useful only for entrepreneurship? To start off, what is effectuation? Effectuation is way of thinking and decision-making used by entrepreneurs. It focuses on creating opportunities and solving problems by using the resources that are available to you, as opposed to making predictions and planning for the future. The mindset is “The future is unpredictable” so instead of trying to plan for the future, you instead focus on what is available to you at the current moment. (Mortensen, 2021) Effectuation is a versatile mindset that can also be applied to companies. Scenarios where there is high levels of uncertainty or the  future is unknowable is common, or there are simply too many variables to account for the predictive rationality approach does not work. (Dargham, 2021)  In corporations effectual thinking can be effective in the deve...

How To Generate More Good Ideas

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Alfiansyah Clark - TP075566 Figure 1 : Good Ideas Picture  (Eifler, 2017) In the ever-changing world of entrepreneurship, ideas serve as the foundation for innovation. They are the sparks that ignite the flame, the seeds from which ventures sprout from. In order for an idea to be good, it needs to have a variety of factors such as executability, uniqueness, market fit etc. (Amin, 2019) From my perspective, ideas all stem from asking questions. Questions are a sort of starting line in the creation of an idea. “How can we market our new earphones at the Olympics for the least amount of money?” is a likely example of a question posed by beats by Dre marketers which lead to the controversial yet effective marketing campaign during the London 2012 Olympics where they provided free headphones to all athletes despite the Olympic games already having exclusive deals with other brands.  (Billboard Staff, 2012) .  A good question allows for information and goals to be broken down i...